No More Dirty Bins
Plastic Free July may have finished for this year, but that needn’t mean we lose energy for reducing plastic pollution. For those that missed the challenge or want to adopt some more lasting planet-friendly habits, this one’s for you!
WHAT IS PLASTIC FREE JULY AND THE PLASTIC FREE MOVEMENT?
Since mass-production of the material took off in the early 20th century, Earth has had a big plastic problem. The Plastic Free movement grew from the desire to do something about it, starting with Plastic Free July – begun in Australia in 2011. Shocked by the volume of plastic at a local recycling plant, Rebecca Prince-Ruiz pledged to avoid single-use plastics for a month. Inspired, colleagues joined her, friends and families picked it up and before long, the internet turned her personal challenge into a global one.
Now, the Plastic Free Foundation invites everyone to join in every July. The idea is to swap one single-use plastic for a more sustainable alternative for the month. An incredible 326 million people took part last year2.
Why Plastic Free?
As a versatile, useful and relatively cheap material, plastic has found its way into nearly everything. The issue?
Petrochemical plastics (common synthetic plastics made from fossil fuels) never fully degrade.
Around half1 of all plastic items produced are for single use. This means a very fast-growing build-up of it in the environment.
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WHAT IS PLASTIC FREE JULY AND THE PLASTIC FREE MOVEMENT?
Since mass-production of the material took off in the early 20th century, Earth has had a big plastic problem. The Plastic Free movement grew from the desire to do something about it, starting with Plastic Free July – begun in Australia in 2011. Shocked by the volume of plastic at a local recycling plant, Rebecca Prince-Ruiz pledged to avoid single-use plastics for a month. Inspired, colleagues joined her, friends and families picked it up and before long, the internet turned her personal challenge into a global one.
Now, the Plastic Free Foundation invites everyone to join in every July. The idea is to swap one single-use plastic for a more sustainable alternative for the month. An incredible 326 million people took part last year2.
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WHAT IS PLASTIC FREE JULY AND THE PLASTIC FREE MOVEMENT?
Since mass-production of the material took off in the early 20th century, Earth has had a big plastic problem. The Plastic Free movement grew from the desire to do something about it, starting with Plastic Free July – begun in Australia in 2011. Shocked by the volume of plastic at a local recycling plant, Rebecca Prince-Ruiz pledged to avoid single-use plastics for a month. Inspired, colleagues joined her, friends and families picked it up and before long, the internet turned her personal challenge into a global one.
Now, the Plastic Free Foundation invites everyone to join in every July. The idea is to swap one single-use plastic for a more sustainable alternative for the month. An incredible 326 million people took part last year2.
